There's so much to talk about and so little time.
2025, when I think about this audience and where we are in society, and what I think a lot about is attention.
I think when I have a room like this, there's so many different things that so many different people in here want to accomplish.
People are on different parts of their career, some are just starting out, some are maybe entering the fourth quarter.
There's people that have tremendous ambition to grow massively financially.
Others have scratched their financial itch and are looking for different things of fulfillment, family time, passing it on, maybe selling it, and just fishing all the time.
I don't know what you want to do.
But what is interesting when I think about a talk like this is, this concept of attention is something that I know from the people sitting here to all the way to the back, to left, to right.
I think I heard that Jay split you up, so don't worry.
I'm not going to make you move around.
But I do think a lot about these talks, and I really approach them differently.
And there's a lot of exciting stuff for this industry that I want to talk about.
Ironically, my chiropractor, my fascia soft tissue savant, Matt DeVoe, was in the audience here.
He was just literally in my hotel room.
I fucking tennis elbow.
It's not fun.
So we're working on this and I got to yap with him a little bit about what's going on in the industry and things of that nature.
And I think for some of you that do know who I am in this audience, know that I really do pay a lot of attention to all parts of business.
But most of all, what I personally pay most attention to is what do the 300 million Americans pay attention to to find out what they believe in, how they make decisions.
And then broader, what do the 8 billion people on earth, where do they give their time?
What do they read?
What do they listen to?
What do they watch that then impacts how they see the world?
And there's a lot of big things that come along with that.
You know, politics and all the things that I know people think about.
In the context of this room this evening, the thing that I'm most passionate about is that we are in the pre-dawn of a substantial shift in human behavior because of technology again.
To remind everybody, this is still a fairly new thing.
There's a lot of us, me included, that remember the world very well before this existed.
Kids, we used to not have them.
We had fucking beepers and shit.
And if you're like me and you're 49 or older, that meant you've lived your whole, I lived my entire life pre-college without even having the internet, let alone the internet in my hand.
And for people that are no longer with us, our great-great-grandparents, they lived the world without television or taking flights.
Technology is undefeated.
Technology is the most interesting variable in our society because it changes everything.
Let me give you a very small thing that has me up at night in this room.
My show of hands, how many people here get business from Google AdWords?
Raise your hand.
Raise it high.
Actually, stand up.
Do me a favor.
Blood circulation is good.
According to you guys.
Don't bullshit me.
Stand up if you get business from Google AdWords.
Don't be lazy.
Stand up.
And don't sit down yet.
I want everybody to look around.
And by the way, this is very lopsided.
I noticed many people in the back have not stood up.
I can fucking see you.
Please stand up if you get business from Google AdWords.
It's important because I want everybody to look up.
From here to the end, left and right, stand up if you get business from Google AdWords.
Now, by show of clapping, How many people now use ChatGPT or Perplexity or AI to look up stuff instead of Google Make Noise?
The people that are standing here right now are really the most interesting people to me in this part of my conversation because depending on how important Google AdWords is for your business, the sound that you just heard should be scaring you.
You can sit.
I built my daddy's liquor store because I started buying Google AdWords the day it came out while people still were obsessed with buying ads in the yellow pages or sending direct mail.
What Google AdWords did to the yellow pages is what ChatGPT and its competitors are about to do to Google AdWords.
Over the next 36 to 48 months, if you have a significant amount of your business coming from Google AdWords, you need to leave here and go into action.
You shouldn't be scared.
You shouldn't be upset.
You should just understand that history repeats itself over and over and over again.
Google AdWords, as a major driver for your business, is being challenged and will become your vulnerability if you don't adjust soon.
That's just what's happening.
And so when I think about AI, look, I want to talk about the thing that I've been talking about for 15 years that I know a lot of you still don't do.
A lot of you, just because you get your business from the insurance companies or word of mouth or other things, still to this day in 2025 are not producing content to post on social networks.
I got prepared for this talk.
So many people here that talked about me being here or some of the other great speakers, when I would look at their accounts, are completely non-existent in playing this game.
This game is now well over a decade old.
The only thing that everybody has in this room is their reputation.
The only thing you have is your reputation.
That is being built on social today.
This device dominates the attention of society.
There's no close second.
So many of you…
Actually, this is a very good question.
My assumption could be wrong because, you know, assuming is a dangerous game.
So let me just ask it.
I assume that if you're at this conference on a Friday late afternoon, that you have ambition to grow.
But by show of hands, how many people are interested in growing their business?
Raise your hands.
This helps.
It does.
So if that is true, if you are here for that reason, it is shocking to me how bad this industry is at it.
And there is a plethora of excuses to why we don't do it.
There's going to be a topic.
Actually, I'm going to go right into it right now because I don't want to forget because I'm very improv up here.
One of the things that's always been interesting to me about this business is…
And I have friends in it and I've watched it for a long time.
Is that a lot of people struggle to scale because they are the practitioner of the craft.
And what has always been a concern is if you add someone to your team and I am your client and you're unavailable and you're like, Johnny's going to come and take care of you today.
That if I like Johnny or if Johnny has his own ambitions, Johnny's going to leave and take the client.
And that has held back so many people in this room.
And I think about that a lot because there's a lot of industries that have this dilemma.
And I think about this in a couple of ways.
First, the reason I'm going to talk the majority of this talk.
And by the way, I want to do a lot of Q&A because I feel like a lot of this I've established.
And there's a lot of people here who can ask.
So I'll get to that as soon as I can.
But the reason I want all of you to build a personal brand is you building a personal brand online is actually your insurance policy for you to be able to actually hire multiple people to practice the skill and to remind all of you.
And this is imperative.
Not every human has the same ambitions.
There are human beings that would be thrilled to be a number two and not do their own thing.
Let there be no confusion.
If you listen to me for the next 15 minutes on this, you will hire someone who immediately, like literally, the amount of people that are going to curse me a year from today.
Because they're going to listen to this.
They're going to be compelled because they're hungry to grow.
This is disproportionately the easiest way for everybody to double their business.
But what's going to happen is you're going to hire Sally or John.
And they're going to leave and become your competitor.
And you're going to be like, why the fuck did I listen to Gary V?
But if you listen carefully to what I'm saying is if you do two things at once in parallel, though you will have moments where that will happen, you will get so much more.
So many of you are on defense.
And you don't even realize it.
You know how you like meet a new patient and they're confused why all their stuff is screwed up, but it's because they sit for fucking 13 hours a day?
And like, I'm confused about that, but you're like, you idiot, you're sitting for 13 hours a day?
That's how I feel about you guys right now.
This is uncomfortably obvious to me as I stand here.
Just like when you are like, they're like, your QL is broken.
And they're like, what?
Your business is fucking broken.
My friends, listen to me and listen to me slowly.
This does not require a foam roller.
You can hire people.
Occasionally, they will screw you and start their own thing.
If you're thoughtful and have real conversations with people when you hire them, you can even make it comfortable where it's even agreed upon that some of the great kids in here that are coming into it, that you're like, hey, you're going to work with me for a year?
I'm going to teach you some stuff.
I'm going to teach you.
I'm going to ask you that when you go start your own thing, that you do not steal any of my clients.
If one or two of them becomes very attached to you, you and I can talk about it, and then we can do our thing.
That is something you can do.
You like that, right?
This is, I've been waiting for this exact keynote speech for about 10 years.
Because I have a lot of acquaintances in business, in this business, and ones that are so similar.
This fear of getting screwed by your employee to become your competitor has crippled this industry.
If you build brand and constantly have inflow, you will be able to outpace what you lose with what is coming.
Many, is it lost, how many people here follow me?
Give me some noise.
Is it lost on any of you that there are tons of people that become my competitors who literally watch my stuff and then just say it the next day?
I put out all my stuff for free.
For free.
I'm right now putting out content about live social shopping.
And I'm watching other people make decks and courses and sell it.
Literally using weird slang terms that I use that is very clearly coming from myself.
There's people who are literally putting my videos into chat GPT, saying, make a $12 course on this, and then targeting fans of me and selling it.
And I do not give a fuck.
And you're scared that you're going to lose three clients that you've had for a while because you hired someone and they took it from you.
You're playing…
How many people here like American football?
Make some noise.
I apologize to those that don't and won't understand this analogy, but I'm going to give it.
Most of you are playing prevent defense.
And if you know football, when teams…
Basically, I'll educate everybody.
A whole football game happens.
It's 13 to 10.
They've been playing the same kind of defense.
Now it's the last drive of the game.
And they could lose.
And the defense changes the way they play defense to not let them score a touchdown, which often leads them to scoring a touchdown.
Prevent defense.
What is so clear to me from afar about this industry is this industry plays pre-dip that defense on scaling their business because they are scared to hire people to scale their business.
You need to stop.
And let me tell you how you do that.
If you agree with me, if something's tingling in your tummy as I'm giving this talk and you can sense it, What you need to think about is if you, as the person with this business, start making videos every day on social, that that brand equity will keep you safe.
It will lead to business flow.
It will also lead to new employees to replace the employees that leave you and start their own thing.
If you are then an honorable, good person and know how to have healthy relationships and talk up front, like I just showed you earlier about people when they bring on and you get…
And by the way, some kids are going to look you in the face and say, yeah, and still do it.
But I'm going to say something that I think everybody needs to hear.
Most people are good.
The reason not that many people clapped right now is because we've been tricked and propaganded and our society has fallen in love on focusing on the 1% horrible that blinds us on the fact that 99% are good.
How many people here?
This is a really honest moment.
How many people here…
This is really important.
Please answer honestly.
How many people here have tried to make content, but it didn't work and so they gave up?
Raise your hands.
Raise it high.
Good amount.
That excites me because I think that equates to your industry.
So many people do four or five videos, do it once in a while, and they give up.
Similar to how your clients piss you off when they don't do their PT properly.
And they just do it once and they're like, why is it not fixed?
The discipline you have, or more importantly, the discipline that you ask of your clients to get themselves right, is the same discipline I ask you to give for a year on making content and engaging in social media to make your business foolproof.
My friends, how many people here are retiring in the next five years?
And I don't mean before you raise your hand.
I don't mean like you're gonna crush it and buy an island and a private jet.
I mean, you're old and you're finished.
So real quick, I just want to see this.
Five years, within five years, raise your hand.
You're retiring in five years, fishing on the beach.
Within five years, raise your hands.
Nobody.
Alright, let's clap it up for these 13 OGs.
Good job.
Nice little run.
Solid run.
Good shit.
For the rest of you.
I'm gonna tell you a bigger reason I need you to build your brand.
This AI thing, it's a big deal.
Let there be no confusion.
And what most people are doing with it is what they always do.
What they did with the internet, what they did with the iPhone.
Remember when the iPhone came out?
Kids, who's under 30?
Make some noise.
Kids, when the iPhone came out, all these OGs, old folks, they said that they would not get the iPhone because there was buttons on their fucking Blackberry.
You remember?
You loved your buttons.
Gary, you don't get it.
I'm not gonna get the iPhone.
I can type without looking on my Blackberry.
I'm like, the iPhone has the internet on it.
This AI thing.
This AI thing.
You're doing the same thing right now.
Some of you are not using AI on some mobile, on some, excuse me, noble point of view of how AI is bad for society.
But when I ask you to give me detail, you have no idea what you're talking about.
You must learn how to use AI, even for the gentlemen and the other 20 that are retiring.
In your retirement, you will need AI to function in society.
This AI thing is big.
Let me show you an example of how big it is.
The Alexa, Siri.
One thing that people are not seeing is the combination of AI and voice.
I don't know if some of you saw the headline, but something I've been waiting for and talking about for a decade was why we did not need to learn languages.
I've been yelling for a decade that do lingo is a little more vulnerable than they think, and that this beautiful idea of learning language was so romantic, but we would not have to learn it.
And now it sounds like the AirPods that are coming out next, it's being rumored, I'm going to confirm in a couple weeks here, that when you have your AirPods and you are anywhere in the world, when somebody speaks one language, you will hear it translated in your language.
That's right.
The robots are going to kill our children.
Let's talk about that.
Here comes the AirPods, and it works.
I actually happen to speak Russian, because I was born in the USSR, and I could literally speak to you fully in Russian, and you will hear it in English or Spanish or Portuguese or whatever your language is, which eliminates the need to learn other languages.
Okay.
So for a company like do lingo, how do they feel this morning?
Now let me talk about your business.
The combination of AI and voice is going to be profound.
Some of you have started feeling it with Siri or Alexa.
To give you context, what Siri and Alexa are today compared to five years from now, or ten years from now, is like the mobile phones of the 80s.
Remember mobile phones of the 80s were like this big?
And you had to be like a trillionaire, which was really just millionaire back in the 80s, to have one.
I, when I got my tennis elbow, I'm going to walk into my home, and whether it's Alexa or Google or Apple or Facebook, whoever wins the bat of the big tech companies, I'm going to walk in and say, Alexa, I have tennis elbow.
Can you send me a chiropractor?
You seriously work for fucking Amazon.
Because every single person here should boo immediately to that, because that means Amazon is going to decide which chiropractor I work with.
In fact, it probably means that Amazon is going to start a chiropractor service that they own and send me theirs.
I need to walk in and say, Alexa, call Matt DeVoe.
I need him to come over.
I can only do that if Matt has a brand.
When I come home and say, Amazon, or Alexa, excuse me, or Siri, or Google, the advancements are profound.
I've watched the demo for the following.
Alexa, my son is having a sleepover tonight.
He has six friends coming over.
Two are lactose intolerant.
One has celiac and is gluten-free.
Three of them love spicy foods.
And they're really into this new prime energy drink.
Please order a full meal for all eight of them.
Thank you.
And that's eliminating Uber Eats and Seamless and everybody else.
Whoever is closest to the customer always wins.
Whoever is closest to the customer always wins.
If you are not retiring in five years, like some of my wonderful friends here, you are going to get very disrupted by this technology if you do not start building your brand.
And I know a lot of you can say, no, that's fine.
I get my customers from the insurance companies.
What happens when the insurance companies get disrupted?
Are you paying attention?
Are you paying attention?
And here's what pisses me off the most.
While this is all happening, what I'm asking you to do, I grew up spending money marketing.
When I did full-page ads in the New York Times and the Star Ledger.
Who's from Jersey in here?
Let's go Jersey.
When I was buying ads in the Star Ledger and the Asbury Park Press and the Bergen Record, I had to pay to put my ad in there.
When I bought billboards on 78 and 287 and the Jersey Turnpike, I had to pay.
When I sent direct mail to Englewood or Lodi or Edison, I had to pay.
Social media is free.
It's free.
Yes, you can run ads.
But when you post content, it can reach hundreds, thousands, tens of thousands, hundreds of thousands, or millions of people for free.
As we stand here today, Facebook, one of the most important technology companies in the last 25 years, is actively working on glasses to destroy the iPhone.
I've had the luxury of testing the glasses that are coming out in six years.
I signed a bunch of NDAs, so I'm not sure what I can really say here.
But let's put it this way.
There's going to be a day, just like when the radio dominated our society, and then something called the television came along and changed the media landscape, and then television was three, then 13 channels, and then cable came along, and then the internet came along, and then the internet's evolution into what we know it is now.
It changes.
What's frustrating slash exciting for me is this is one of the biggest opportunities in the history of business opportunity for small businesses and individuals.
We can't be outspent.
If you wanted to compete, how many people know what Poppy the soda is?
Make some noise?
You might have saw this week that they just sold for $1.5 billion to Pepsi.
Not for the fucking Poppy founders.
The fact that they built that entire brand on social for very little money in the scheme of things was not possible 30 years ago.
You had to buy very expensive commercials.
You had to spend a lot of money to even get into Walmart.
The world's changing, and a lot of us in here are very comfortable and thinking it's not going to affect us.
Yet, more than half this room just stood up and gets business from Google AdWords that are about to go to zero.
Yet, I just told you what's about to happen with AI and voice where you're a chiropractor is going to be done by a technology stack.
The only thing I know, if you were my brother and sister, and I care deeply to the depths of you being able to provide for your family, the only answer I have with all my accolades and all my success is to make as much content as humanly possible on social to build as much of a reputation and a brand as humanly possible.
And it's free.
It just takes time.
And effort.
You know, like rehabbing.
There's also so many wonderful things that come along with it.
Let me just, you know, what's fun is this has been my passion for 15 years.
15 years ago, social was like this kid's thing from Silicon Valley and everything was wondrous.
And we're going to change the world and it's going to be so awesome.
As I stand in here today, the majority of this room has a negative point of view on social media.
That's because you're not accountable.
Social media did not change you or change your opinions.
Social media exposed you.
If you look at my feed right now, it's rainbow and sunshines.
Kittens, New York Jets, wine, and happy.
Social networks just want to keep you on the platform.
They don't create the information.
The way CNN and Fox and the Wall Street Journal and the Post and the New York Times do.
It's empty.
Don't believe me?
Curious about what I'm saying?
Leave here today.
Go in your hotel room.
As early as possible because it gets crazy out here on Friday nights, you fuckers.
And go into Instagram and type in rainbows and positivity and happy.
And like 50 posts.
It'll take you 10 minutes.
And then tell me tomorrow what your feed looks like.
My friends, social media did not change you.
I promise you, the Communist Party of China is not sitting around and saying, now let's get Darrell in Iowa.
Social media is you.
Your feed is you.
And so it is time we get accountable.
As some of you know, based on the noise that you made, I've advocated for social in a real way because it is the great equalizer for the common man.
But now, it's where it's at.
So, when I'm at the airports, happened today again, in Miami before I flew here.
Somebody came up to me, Gary V, love you, love your stuff.
But I gotta tell you, the TikTok thing really pisses me off.
My kid is addicted to it.
It's a real problem.
And I look at them and I'm like, so be a fucking parent.
The hell do you want from me?
It's your kid.
If you think your kid is losing or brain rotting because they have TikTok, take it off their phone.
Then the, I say that by the way, then the parent goes, but the peer pressure is, I'm like, you're worried about sixth-grade peer pressure?
We have completely lost our way with accountability.
We have completely and utterly lost our way with accountability.
You don't like it?
You think it's bad?
Take it off your phone.
Delete it.
Discipline matters.
Alcohol is bad too if you don't have discipline with it.
Everything is bad if you don't have discipline with it.
Do you know how much damage a human can do with a fork?
Forks are bad.
Defused wrongly.
My friends, there are many of you in this room who are not attacking social media for your business on some bullshit political point of view and ideology.
Technology is about to hurt you.
You think sitting's the new cancer?
Technology's gonna put you out of business.
There's 13 people here who aren't gonna give a shit.
They're gonna be on the beach and golfing.
Who's under 30 here to make some noise?
You fuckers better really listen to me.
Because you're not even gonna get out the gate if you don't listen to me.
The number one opportunity in our society right now and there is no close second and all of you know it because it's in your face.
You hear of kids making a million dollars who are 19 selling Legos on YouTube.
You know this is true but you've decided it's not for you.
It's not for our industry.
It is very much for your industry.
Making a video every day and now let's talk about what video.
And by the way this is probably a good time.
I'm gonna start doing Q&A soon so if you wanna ask a question probably line up here in the front please.
The biggest thing that broke me out in my career is the advice I'm giving all of you as you're trying to navigate this.
The reason I popped in 2006, 7, 8, 9 in the wine business was because my number one goal was not to sell wine it was to educate people about wine.
And it was really crazy the way I did it was I was tasting wine that was being sold in my dad's store and I would literally tell people that the wine was terrible.
Which really pissed my dad off.
There is a lot of you know this, this is actually profound.
Whoever has the most guts in this room to go on social and give people advice on how not to hire them to help them because they can do the exercises themselves is the person that's gonna get the most business.
I'll say it nice and slow my man.
The people in this room who get inspired by this talk and like you know what it's time.
That AI thing did sound a little scary.
And decide to start making content.
The individuals in here who most give the best advice that leads to people not needing to call them and use them will end up with the most customers.
The next five years are an incredible crossroad for small business and human beings.
The things you're reading about AI taking people's jobs away is true.
The technology is real.
This is like the tractor trailer for farming.
I was a very bad student but I was good at history.
Let me give you a little history lesson.
At one point over 80% of people on earth worked on farms and then the tractor trailer was invented and everybody was like oh no.
And that technology allowed us to do bigger things.
This AI is gonna allow you to do bigger things.
Many of you if you hear many of you let me phrase it a few of you a few of you are gonna use the talk I'm giving right now to send you down 100 hours of research with AI which is gonna lead to you creating an AI agent that sells your knowledge for $10 a month to people all over the world and you'll never have to service another person and make more revenue than you've ever could have imagined.
It's real.
I implore you to take this talk serious.
There's a lot going on and what happens when there's a lot going on is there are winners and losers.
The last time there was a lot going on like this it was called the late 90s and it was called the internet.
And I gave this talk to 11 people in the Springfield, New Jersey Chamber of Commerce and said this Google thing and these websites is real and I was 22 and the 40 and 50 year old business people let me talk and then they laughed until they didn't.
Then they started crying.
I don't want you to cry.
There's no reason to cry.
You now have no excuse.
I've put you on blast.
You've been here and you've heard this.
You have no excuse anymore.
You either leave here and do the 50 to 100 hours of research on how to do best practice social media and how to start learning how AI can help you or you don't.
I can't control what you're going to do.
Just like you give the best advice and people that don't go actually do the PT.
I never do the PT.
Never.
And then I pay the price because four years later they're like fuck I shouldn't have done the PT.
But that's just a little inconvenience.
This is your financial livelihood.
I implore you to take this talk serious.
Thank you.
Thank you.
Alright.
Here's the but this is actually the best part if the Q&A gets way better.
Okay.
We have our first question down here on the right from Jason.
Jason.
Jason.
Or Jace.
Jason.
I've been actually waiting for this moment for eight years.
I run a physical medicine clinic and outside that I'm grinding every single day and we have a podcast.
Dr. Addy Knudson and Corey Brown's with me.
So much so that I got two things.
One of which we're on episode 62.
Would you be our 100th episode?
When would that be?
How fast are you?
We're doing once a week with a short form every single day coming out as well.
Two.
Let's do it.
I'm down.
We're down.
And then secrets.
We actually made a slide for this.
The question is what is one functional code do you live by that doing the right thing is always the right thing.
Yeah.
Got a question over here from Jim.
What's up, Gary?
At some point they'll probably put up my slide but it's Gary at VaynerX or Gary at vFriends or…
Oh, there we go.
Any one of those emails or DMs?
Gary at Vayner just hit me.
Put 155 in a title.
I'll get my team to lock it in.
My man.
Gary, I've been following you for a long time.
Thank you, sir.
Yeah.
And I represent a podcast too.
Yes.
I will also.
Yes.
You actually helped me name it.
I was listening to you on my headphones walking around Denver and I said to myself I am going to listen to Gary Lee's advice and I'm going to go create a podcast.
It just happened almost seven and a half years ago now.
It's amazing.
So thank you.
You're welcome, sir.
What is the future of podcasts with this new AI integration?
Pretty awesome.
I've started testing podcasts where it's fully my voice but I don't have to do it.
We're just running scripts and it's doing it for me.
The robots are going to kill your children.
So look, I cannot say this more.
I'm going to really land this in.
Personal brand is the single most important thing all of you can do because what's happening is the technology that's coming.
AI, the advancement of social, it's rewarding the people that have established it.
As you guys all know, I have my voice.
I got a weirdly distinct voice too.
I have full pledge tech stacks right now of everything I've ever said.
We put it into language models in AI and it's spitting out me talking full pledge.
I can literally type in literally as Gary Vee based on the last 10 years of what I've said.
Please spit out 31 minutes of audio of me talking about live shopping as me and it is spitting it out a full podcast that took three seconds for me to write.
And then I look at the script and it takes another 15, 10 minutes to edit and that's now before it gets smarter.
My friends, this is big, big.
Last question.
But I will say this.
As humans, we will continue to consume in the written form, in video form, and in audio form so the medium won't go anywhere.
How we produce them will change.
Can I ask one follow-up?
Mm-hmm.
We're on episode 732 of the Carousel Podcast.
Can I get you on the show, please?
I'm deciding what mood I'm in.
Historically, in this moment, I tend to cancel on them because of you.
When I'm a little spicy.
But I'm feeling like in a good mood.
So I'm in for episode 900.
Amen.
You're in.
Okay, we have a question from Abinadi.
Hey, Gary.
How's it going?
Pleasure.
Hey, Gary.
Big fan, man.
Thank you, buddy.
Damn, it's honestly just like surreal right now.
But I've been knowing about you since I graduated high school back in 2016.
You made a podcast with Russ, my favorite artist.
And a lot of the things that you said that really, you know, motivated me during that time because of that time I was going through depression.
My ex-girlfriend left, so who cares, you know.
But it's seven years have gone by, whatever.
But…
The fuck is shit?
Exactly, right?
So, in that podcast, man, we were talking to Russ and you said, this one guy called, I forgot his name, but he called and he said, how do I maintain motivation?
Also, how can I get, not to be scared of fear, how can I become fearfulness?
When I was 18 years old, I had a YouTube channel, a gaming channel for like about 20,000 subscribers, but broken up, suicidal, whatever.
Right.
Now, I've been doing that AI thing, I've used some of your videos actually for chat GPT's picking yourself up.
Two, 300 views every now and day, about 20 likes, that's something for me.
But then, because now I'm still on it, thank you.
But, what can you tell everyone out here who's been rock bottom, who's been suicidal, who's been overweight like I have in everything, 187, 300 pounds, two, four years ago.
But, what can you tell people who've been rock bottom?
I can tell them, I got something for them.
My friends, the odds of becoming a human being are 400 trillion to one.
The odds of you being here are 400 trillion to one.
You are more likely to get struck by lightning three times in your life than having a life.
Like, you know, like your mom might have just got up and got a glass of wine and you wouldn't exist.
This right here is a miracle.
You're a human.
You could have been a rhinoceros.
You could have been a dandelion.
You're a fucking human.
My friend, what I think is everyone has struggles.
I have plenty of struggles.
You have struggles.
We have stuff.
But this is why I make the content I make.
We are just not grateful enough.
For example, in a world where there are 800 million people that do not have access to clean water, as we sit here right now, 800 million people cannot get to this in eight hours.
I just struggle to be depressed or sad when we are so blessed and we must lean into gratitude.
I wish, I wish we were best friends when that girl dumped you.
I would have looked at your beautiful face and said, bro, there's four billion other fucking girls.
Four billion.
So, I just think that we've done a very bad job with perspective.
I'll be honest, this is tough to say because I'm part of it.
I think modern parenting has done a shit job.
We've created enormous amounts of entitlement.
We have completely, the reason so many kids struggle with depression and are suicidal is because we try to overprotect them in the first 18 years of their lives.
This is why I'm so pissed at eighth place trophies.
Eighth place trophies is bullshit.
Give a fuck, we've over coddled.
Life is only about losing often with an occasional win.
Learning how to be comfortable with uncomfortable shit is what we must be teaching.
Kids need to lose.
We need to get comfortable with losing.
Who has a kid under 10 in here?
I'm going to say this from the bottom of my heart, let that little fucker lose.
I promise you.
Because we've, we've eliminated resilience.
We've, you know, I'm 49, I see some people older than me in the audience.
We now pay for our kids when they're in their 20s.
People buy their houses for their kids.
Like, when we were growing up, you, if you were lucky, you could borrow money from your parents to start your life, but you better fucking pay that shit back.
Now you got 27-year-olds that are on the fucking Eever plan, the Equinox plan.
Like, we got 32-year-olds walking around Earth on the fucking payroll.
If you're sitting here and you have a child over 22 years old and you're paying for their life, look at me, you're hurting them.
You think you're helping them.
I have 55 million followers.
I get DMs from kids 25, 27, 29, 32 every day that read the basic same shit.
Gary, I need your help.
I'm in a very dark place.
I'm 28.
My parents pay for my apartment.
They pay for my Uber.
They pay for my Equinox and I hate them.
And the reason they say, and I was stunned.
I grew up poor as shit.
I was like, that sounds fucking amazing.
When I replied to these kids, it started about 10 years ago when I'd be like, why?
It fucking hit me, went right through my chest because they think I'm a loser.
My friends, if you're a parent and you're paying for your kids that are in their 20s, that are grown, they may say thank you and it may feel all good for everyone, but deep down, they think you don't think they can.
And you fucking hate them.
You're pissed.
All I hang out with is 60-year-old son.
I'm like, 31-year-old son, such a fucking loser.
I'm paying for everything.
I'm like, stop.
If you make fun of your kid that's in their 20s for taking your money, you're the fucking loser.
You're the one sending the money.
And then when parents aren't on the same page and like mom or dad are like hiding, it's all fucked up.
We need accountability.
We need to teach resilience.
We have people out here, people, bullying.
Bro, I grew up in the 80s in New Jersey.
Let me tell you about fucking bullying.
People are crippled now when someone, JohnnyPants87 on their Instagram said they're ugly.
We used to fucking pants people in the middle of school and stuff them in a locker and piss them on them.
We have lost resilience.
China's going to beat the shit out of us if we don't act the fuck up soon.
Got a question from Mario.
Okay, Mario.
Thanks, folks.
Sorry.
I apologize.
I just blacked out for four fucking minutes.
Mario.
Gary, I know you scared a lot of people, but you have a heart of gold that really helped me out in some rough times and I just love the way and just love people and you clearly made it clear like if you love what you do, you're going to outperform anybody else.
100%.
But when did that stick for you?
When did that idea break through for you?
I'm just curious.
At what age?
Fourth grade.
I got Mario.
I don't like using, you notice how I don't use me?
And by the way, when you're opening line, Gary, you're scaring a bunch of people, but you know, you have a heart of gold.
You know me.
I'm not trying to scare anyone in here.
I'm desperately pleading with you.
I'm telling you what's going to happen.
I'm now 49 and have 25 years of receipts.
I'm good at this shit.
It's coming.
I really want it for you because basically, you know, for the people that don't know me, what you're feeling from all these people is these are individuals that I did this as well for and something good happened.
I want this for you.
I didn't come here for fun.
I am here because I'm desperate, especially this industry, to understand how much it's getting disrupted.
When Amazon went after bookstores in the 90s, a lot of other stores were like, oh, I don't sell books.
I'm good.
And then Amazon came for everyone.
Your industry is going to be disrupted.
In fact, if you take this all the way out, we're probably only 15 years, 30-year-olds and under make some noise.
We're probably only 15 years away from consumer using AI to pick the chiropractor and the chiropractor showing up and it's a fucking robot.
Yeah.
And like a Megan Fox looking robot from Netflix.
Mary, so, you know, for me, like, I want this so bad for them, you know.
You know?
What was your question?
Oh, fourth.
Yeah, bro, I was weird as shit.
For some reason, I walked into fourth grade and I'm like, this is not for me.
And I was out.
I went from getting A's to getting F's, selling baseball cards, learning how to talk to grownups, being a good brother to my sister, being, learning how to, how, I realized between fourth and twelfth grade two things.
One, that kindness is the ultimate weapon and it's very confusing.
The number one saying I hate the most in society is nice guys finish last.
The single saying that I most despise because I see it completely and utterly the other way.
And two, thank you, and two, I didn't give a shit about Saturn and it wasn't gonna have anything to do with my life so I was willing to get it out and science who gave a fuck.
That's what I do.
