Science and News

The Futur podcast on pricing and setting fees.
I don't know who else needs to hear this podcast, but I've listened to it three times. In this podcast, Chris Do from The Futur interviews Blair Enns. Blair Enns talks about setting yourself apart from other professionals by specializing. This is important, but nothing new. What struck me is that yo...
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Your body's structures are connected.
“In bodies, a movement anywhere will send out a wave of response through the structure: the whole body participates, and the better organized it is around the skeletal core, the more clearly it reverberates. A person whose musculature is either slack or bound by excessive tension cannot act either...
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Napa’s Skyline Trail
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Four bank accounts to keep while running a small business
From: Operating expenses. Money from customers. The main account. Donald Miller likes to keep this around $100,000. Payroll pushes it down to $20,000, but then it ...
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The Try Guys try chiropractic care.
I just found this video of The Try Guys getting cracked while I was doing my morning routine of coffee and YouTube. I didn't even seek this out. For some reason the YouTube algos brought me to a video of one of these guys "trying" hair follicle transplant surgery. Overall this is a very positive [&h...
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Niches in Chiropractic.
My post the other day talked somewhat more in depth about the ins and outs of The Joint chiropractic offices. Today, I was reflecting more on that business model and contrasting it to regular chiropractors and niche chiropractic offices. Thing is, I'm on the cusp of developing my own future with a n...
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Transparency in business?
I need someone to put up a video like this to go over a clinic's income for a given year. What did you bring in for out of pocket pay? Insurance? Auto accident/personal injury? This guy is a wedding photographer, videographer, and YouTube. He's crushing it with only 86K subscribers. And his YouTube ...
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How The Joint has put a polish on a chiropractic clinic.
When you look at your typical chiropractic clinic in your town, you'll see a mixed bag of techniques and practice styles. I think this is bad for the continuity of care for patients. I'd like to see more reliable expectations for patients--they should know what they are getting into when they go to ...
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Build wealth by not spending so much money.
How to build wealth. Just stop spending so much money! Also: how to lose weight? Count your calories and just burn the excess away with exercise. Just as absurd according to people who recognize the role of hormones on fat storage....
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What exactly is happening when you "crack" my neck?
A patient asked me this question just now. And, I get asked this a lot. This is roughly what I told her: When I crack your neck, we're increasing rang of motion to the joint I cracked, and I'm targeting only the joints that don't move very well. What's happening is that the two sides […]...
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Petaluma Chiropractor

Chiropractic Services

Chiropractic care

Chiropractic Adjustments

Hands-on and instrument-assisted chiropractic care. To your comfort.
Home exercise program

Home Exercise

Exercises for your stage of the healing process. A powerful combo with chiro.
Neuro Exam

Neuro Exam

Documenting the effects of an injury that might have affected the way your nervous system works.
Orthopedic Examination

Ortho Exam

Range of motion and joint weight-bearing might have been affected by your injury. We document it.
Interferential muscle stim


Acute injuries to muscles might need interferential stimulation to relax from an injury.
Shockwave Therapy


Older injuries sometimes might need a deeper type of soft tissue therapy to chase away scar tissue.


Document and assess movement patterns after an injury and before sports activities.
Kinetic Tape


A great way to support and stabilize injured muscles and joints. logo Petaluma chiropractor
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